Planning / Buying
Planning Engine
The Planning Engine is an intelligent, automated briefing system that produces media schedules and campaign pricing. The
New Client Brief is the initial source of data collection to ascertain an Advertisers qualitative and quantitative objectives, spend, media preferences and campaign timings.
Behind the automated briefing system are sophisticated algorithms which link your advertising objectives with media planning metrics to provide an objective, optimised schedule.
Advertisers will hold Log In details allowing access to the Planning Engine; however a simplified brief and schedule generation trial will be available for prospective Advertisers to compare their historical rates and advertising patterns via the purexchange value comparison calculator.
Buying Engine
The buying engine has four components:
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Aggregation of committed spends
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Inventory booking system for Media Owners
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Booking/invoicing system for Advertisers
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Reporting
Aggregating the multiple spends of purexchange Advertisers delivers collective buying power (rather than individual).
The aggregation of spend will automatically collate and form the basis for regular negotiations with Media Owners. As advertiser spend history builds, Media Owners will have the facility to pro-actively push through inventory, providing further levels of value and service to Advertisers through individually tailored, relevant solutions.
to register your interest in purexchange please complete the enquiry form below and a purexchange associate will contact you the next business day.
To register your interest in purexchange please complete the enquiry form below and a purexchange representative will contact you within 24 hours.