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Insights / Trends
SME Insights
Share of advertising spend by sector
Share of advertising spend by sector
* Online number is Display Advertising Only
Advertiser Insights
“As a business owner that plans and buys all of our advertising, a product or service which delivered competitive advertising rates and streamlined service across all media, from a single location, would be a welcomed initiative and one I would be interested in using.”
Sonney Roth
Managing Director
The Cache Group of Companies
www.cachegroup.com
“When you’re stretched over many areas, media buying becomes a difficult process as it is a struggle to keep abreast as it morphs constantly. It involves many different mediums and new advertising sources emerge daily which you have to be aware of. You’re also aware that as a direct advertiser you do not have a large budget from which to negotiate like the national and international brands, yet you don’t want to pay the premiums/fees in involving an agency. Being able to utilise an online resource to find the best opportunities and still gain the same/better cost savings without having to pay an agency would make the process a lot smoother, and allow more time to be spent on maintaining and managing the overall marketing strategy".
Damian Baskin
Marketing Manager
Invisalign Australia Pty Ltd
www.invisalign.com.au
“Roses Only buy media across multiple traditional and emerging channels. The market is becoming more fragmented and achieving ROI, especially in traditional channels, is becoming more challenging. The time required, coupled with diminishing returns, is making the planning and buying of media more challenging and costly. An unbiased online media portal, that pooled my needs with other advertisers to achieve scale, would be welcomed as a means to improving value and return.”
James Stevens
Founder & CEO
Roses Only
www.rosesonly.com.au
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